Copywriting Confusion
So many new copywriters and even some of the old ones run into a major problem that not only destroys their copy but makes it near impossible to make money. That problem is CONFUSION.
I can picture you at your desk, books and papers scattered over the surface, pdf files open and you begin to write your headline. You go through your notes, your swipe file, and look for something to borrow.
Then you go to the body of your copy and follow the same procedure until you have a piece meal work that doesn’t actually fit together and it SHOWS.
I can almost picture you sitting there OVERTHINKING every word, trying to put in every tip and trick you’ve ever heard about from your mentors, courses, and gurus.
STOP!!
You are already in copywriting overload. Putting together copy this way not only leads you to having copy that frankly looks like Frankenstein’s monster, but it leaves your reader confused and a confused mind always says no.
Calm your mind for a moment, stop thinking about everything that could possibly go wrong and think only of your product. What does it do? How does it help people? Why would they want it? When you know your product, or your clients product, as if you were a consumer then you can begin to write.
Forget about the tricks and just start writing as if you were talking to a friend. Everyone has convinced someone of how great a product is. It isn’t difficult. You recommend things to your friends all the time and they say “I’ll have to try that.” With copy it’s no different.
Do your thinking BEFORE you write and then GET OUT OF YOUR WAY.
Over analyzing the material while you’re writing will only slow the flow of the words and stop the progress of your sales letter.
Here’s 5 tips for writing successfully.
- Writing is like building; lay the foundation then one brick after another…
- The best writing is conversational…
- Connectors are crucial in eliminating confusion…
- The number of ideas that need to be in a paragraph should be an odd number and three is too much…
- The more you write the faster the confusion disappears from your writing.
Your first letter may not be stupendous, but it’s a beginning and everyone has to begin somewhere. If you are always analyzing you’ll enter analysis paralysis and never get anything done. You’ll never even start, and that is where the major problem lies.
Trust yourself to write. You know the product, you’ve done the research, you know WHY someone would want this product in particular. In essence you KNOW what you’re doing. Trust yourself to do it and you can take the raw talent and transform it into a masterpiece.
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